{"id":19,"date":"2026-10-20T08:49:35","date_gmt":"2026-10-20T08:49:35","guid":{"rendered":"https:\/\/farametric.com\/?page_id=19"},"modified":"2026-10-20T08:49:35","modified_gmt":"2026-10-20T08:49:35","slug":"about","status":"publish","type":"page","link":"https:\/\/farametric.com\/?page_id=19","title":{"rendered":"About Us"},"content":{"rendered":"<div class=\"wp-block-group fm-section hero is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">ABOUT US \/ THE THINKING BEHIND THE WORK<\/p><h1 class=\"wp-block-heading\">Beyond convention.<br>Toward creation.<\/h1><p class=\"lede wp-block-paragraph\">A specialist growth partner for Forex, Binary Options, iGaming and Sportsbook businesses. We connect market intelligence, search, brand, customer experience and technology around the decisions that shape growth.<\/p><\/div><div class=\"wp-block-group fm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">FARAMETRIC<\/p><h2 class=\"wp-block-heading\">Specialist expertise.<br>A shared growth agenda.<\/h2><p class=\"wp-block-paragraph\">Our deepest expertise is in SEO, AEO and GEO. We bring that search perspective into a wider view of the business: what customers need, how they discover and evaluate a brand, and what happens after they arrive.<\/p><p class=\"wp-block-paragraph\">We work with clients as partners through strategy, execution and optimisation. The brief is a business problem; the work is a coordinated set of decisions, capabilities and actions.<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">FOUNDED BY MOHAMMAD KHORRAMI<\/p><h3 class=\"wp-block-heading\">The relationships<br>that others overlook.<\/h3><p class=\"wp-block-paragraph\">\u201cWhat catches my attention is often the connection between parts of a problem: between what a business offers and what its customers actually want; between the story a brand tells and the experience people have; between a number rising in a report and a result changing in the business.\u201d<\/p><p class=\"wp-block-paragraph\">My professional path began in SEO and expanded into broader questions about marketing, product and growth. Before choosing a solution, I want to understand whether we have defined the right problem.<\/p><\/div><\/div><\/div><div class=\"wp-block-group fm-section is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">A NOTE FROM OUR FOUNDER<\/p><h2 class=\"wp-block-heading\">First, examine the question.<\/h2><p class=\"wp-block-paragraph\">When I encounter a problem, I usually have another question: why have we defined it this way? If the request is for more traffic, is a lack of visitors really the constraint? If customers do not trust a brand, what in its information, experience or behaviour is creating that distance? If a method worked before, what evidence suggests it fits this situation?<\/p><p class=\"wp-block-paragraph\">Independent thinking begins with distinguishing what I know, what I assume and what I have yet to understand. I try to consider other explanations before committing to one. When new evidence changes the picture, the decision should be able to change too.<\/p><\/div><div class=\"wp-block-group fm-section editorial is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">01 \/ INQUIRY<\/p><h2 class=\"wp-block-heading\">Knowledge creates<br>new possibilities.<\/h2><p class=\"wp-block-paragraph\">For me, Nasir Khusraw is a cultural reference for independent inquiry: the willingness to search, question and develop understanding rather than inherit an answer unexamined.<\/p><p class=\"wp-block-paragraph\">The tree of knowledge in this artwork gives that idea a visual form. Its place in our identity is a contemporary interpretation of a heritage that matters to me.<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/farametric.com\/wp-content\/plugins\/farametric-core\/assets\/nasir.png\" alt=\"Artistic interpretation of Nasir Khusraw, with a tree of knowledge and celestial geometry.\" loading=\"lazy\"\/><figcaption>Contemporary artistic interpretation.<\/figcaption><\/figure><\/div><\/div><\/div><div class=\"wp-block-group fm-section is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">See the parts.<br>Understand their relationships.<\/h2><p class=\"wp-block-paragraph\">To understand a business, I look at how market demand, the brand promise, the product experience, customer decisions and commercial economics affect one another. More acquisition can expose a weak experience. Useful content can answer a question that stands between consideration and purchase. Search data can reveal a need the product has not yet addressed.<\/p><p class=\"wp-block-paragraph\">I look for those connections, then turn them into explicit choices: which problem comes first, what needs to change, what can wait and how we will judge the result. Logic gives those choices coherence; imagination helps us see possibilities we have not yet tested.<\/p><\/div><div class=\"wp-block-group fm-section editorial is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/farametric.com\/wp-content\/plugins\/farametric-core\/assets\/farabi.png\" alt=\"An artistic interpretation inspired by Al-Farabi and the coherence of connected systems.\" loading=\"lazy\"\/><figcaption>Contemporary artistic interpretation.<\/figcaption><\/figure><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">02 \/ SYSTEMS THINKING<\/p><h2 class=\"wp-block-heading\">Understand<br>the connections.<\/h2><p class=\"wp-block-paragraph\">Al-Farabi represents coherent understanding in our visual identity. The value is in the relationships as much as the individual parts.<\/p><p class=\"wp-block-paragraph\">For a growth partnership, that means examining how demand, brand, search, product and measurement shape one another before treating a channel as an isolated solution.<\/p><\/div><\/div><\/div><div class=\"wp-block-group fm-section is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\">Give an idea<br>the chance to be tested.<\/h2><p class=\"wp-block-paragraph\">I am interested in ideas that can move from conversation into experience: a narrative that makes something clearer, a tool that makes a decision easier, or a journey that improves the relationship between a customer and a business.<\/p><p class=\"wp-block-paragraph\">The answer may come from combining familiar things, redesigning an existing method or simplifying something that has become too complicated. Frameworks help me see and decide. When they hide part of the situation, I want to be able to reconsider them.<\/p><p class=\"wp-block-paragraph\">Creation continues after the first version is built. We need to observe what happened, where it differed from our expectations and what we can learn.<\/p><\/div><div class=\"wp-block-group fm-section editorial is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">03 \/ CREATION<\/p><h2 class=\"wp-block-heading\">Reimagine.<br>Then build.<\/h2><p class=\"wp-block-paragraph\">Hafez represents the courage to imagine another possibility. In our work, that possibility becomes a practical responsibility: to create something useful, examine what it changes and refine it with experience.<\/p><p class=\"wp-block-paragraph\">Nasir Khusraw, Al-Farabi and Hafez are personal cultural references chosen by our founder. Their role is to make inquiry, coherence and reimagination visible.<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/farametric.com\/wp-content\/plugins\/farametric-core\/assets\/hafez.png\" alt=\"A contemporary artistic interpretation of Hafez with architecture being reimagined.\" loading=\"lazy\"\/><figcaption>Contemporary artistic interpretation.<\/figcaption><\/figure><\/div><\/div><\/div><div class=\"wp-block-group fm-section is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">THE PERSON BEHIND THE PERSPECTIVE<\/p><h2 class=\"wp-block-heading\">Curiosity continues<br>beyond the work.<\/h2><p class=\"wp-block-paragraph\">\u201cI am drawn to people\u2019s stories: what motivates them, what changed the way they see things and what they consider important. Travel, especially unfamiliar cities and routes, is another way of following that curiosity. Part of its pleasure is noticing what I did not expect\u2014in a conversation, a street or the atmosphere of a place.\u201d<\/p><p class=\"wp-block-paragraph\">\u201cI am also interested in sensory and visual details, from fragrance and design to image and language. These are parts of my life: space to observe, enjoy and discover what I do not yet know.\u201d<\/p><\/div><div class=\"wp-block-group fm-section is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">OUR PHILOSOPHY IN PRACTICE<\/p><h2 class=\"wp-block-heading\">Question. Understand.<br>Create. Refine.<\/h2><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Question before accepting.<\/h3><p class=\"wp-block-paragraph\">How have we defined the problem, and what might we be overlooking?<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Understand before building.<\/h3><p class=\"wp-block-paragraph\">Which need, relationship or constraint should shape the decision?<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Create with purpose.<\/h3><p class=\"wp-block-paragraph\">What can we build or change that has value in this situation?<\/p><\/div><\/div><p class=\"wp-block-paragraph\">Then observe the result and remain willing to reconsider. In a partnership, these principles mean clear priorities, direct conversation, explicit limitations and agreed ways to assess the work.<\/p><p class=\"wp-block-paragraph\">\u201cI value both autonomy and responsibility: the freedom to propose a direction, and the responsibility to explain the choice and examine its result. Beyond Convention. Toward Creation. is a direction for me: asking more carefully, understanding more clearly and giving something worthwhile the opportunity to be built.\u201d<\/p><p class=\"wp-block-paragraph\">\u2014 Mohammad Khorrami, Founder<\/p><\/div><div class=\"wp-block-group fm-section fm-cta is-layout-flow wp-block-group-is-layout-flow\"><p class=\"eyebrow wp-block-paragraph\">A SHARED GROWTH AGENDA<\/p><h2 class=\"wp-block-heading\">Tell us about the problem<br>you want to solve.<\/h2><p class=\"wp-block-paragraph\">The quality of a partnership should be visible in the way the work is carried out, the evidence behind decisions and the outcomes of each project.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/farametric.com\/?page_id=21\">Request a growth conversation \u2197<\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>ABOUT US \/ THE THINKING BEHIND THE WORK Beyond convention.Toward creation. A specialist growth partner for Forex, Binary Options, iGaming and Sportsbook businesses. We connect market intelligence, search, brand, customer experience and technology around the decisions that shape growth. FARAMETRIC Specialist expertise.A shared growth agenda. Our deepest expertise is in SEO, AEO and GEO. We [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Us - Praise The Sun<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/farametric.com\/?page_id=19\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - Praise The Sun\" \/>\n<meta property=\"og:description\" content=\"ABOUT US \/ THE THINKING BEHIND THE WORK Beyond convention.Toward creation. 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